Propensity to Use Dynamic Capabilities on Virtual Entrepreneurs’ Perceived Long Term Survival

Abstract

With the outbreak of COVID 19 the economic condition of developing countries faces several issues. In this pandemic situation, the survival of SMEs needs to be highlighted as they gave a great contribution to the national economy of a nation. This study focuses on the propensity to use dynamic capabilities on informal virtual entrepreneurs' perceived long term survival. Among the available studies which are carried out to investigate the i mpact of pandemic conditions on the survival of ventures in different industries, this study especially focuses on informal virtual entrepreneurs to guide and emphasizes their propensity to use dynamic capabilities for perceived long term survival. This s tudy is quantitative research and primary data collected from informal virtual entrepreneurs, especially those who are dealing with the Instagram platform. And we were able to collect data from 123 informal virtual entrepreneurs by using a convenience samp ling technique. The findings of this study further provide a clear view to the readers of how the dimensions of dynamic capabilities are linked with the perceived long term survival of virtual entrepreneurs. The contribution of the findings in this study w ill be beneficial, especially for SMEs who are struggling with a current pandemic situation and let them have a chance to rethink their capabilities to overcome upcoming challenges and to move with the virtual platform as well with their dynamic capabiliti es. Furthermore, the findings of this study will guide SMEs to contribute to the national economy, especially in a developing country like Sri Lanka.