Mathusayi, V.; Madanayake, A.I.; Paul, K.A.; Perera, W.W.W.S.T.; Lokeshwara, A.A.; Jayasinghe, J.K.P.S.K.
(Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka., 2025-07-31)
Wellness tourism has witnessed significant growth within the global tourism industry, driven
by an increasing interest in physical and mental well-being among travellers. This study
investigates the emerging sustainable ...