An Exploration of the Challenges and Implementation of Sustainable Practices in Sri Lanka’s Shipping Industry.

Abstract

The Sri Lankan maritime sector has grown in tandem with the world’s increasing demand for maritime trade. Therefore, it is essential to adopt sustainable practices to mitigate the adverse effects on Sri Lanka. This study examines the current sustainable practices employed by Sri Lanka’s shipping industry, including the processes involved in their implementation and the key challenges hindering their broader adoption. It emphasises the importance of sustainable innovations in enhancing operational efficiency, reducing environmental impact, and ensuring long-term industry resilience. The study employs an interpretivist research paradigm, utilising semi-structured interviews with key stakeholders and thematic analysis. This approach helps to evaluate the sustainability measures currently in practice, their implementation processes, and the challenges hindering broader adoption. The findings indicate that Sri Lankan shipping companies are progressively implementing green initiatives such as AI-driven route optimization, paperless Administration, electric vehicles, and renewable energy solutions. These measures not only reduce waste and carbon emissions but also enhance operational efficiency. However, challenges such as high initial costs, regulatory uncertainty, and a lack of technological expertise impede widespread adoption. This research contributes to existing literature by addressing the gap in studies on sustainable practices in Sri Lanka’s shipping industry. It underscores the necessity of strong policy frameworks and financial incentives to encourage environmentally responsible investments and technological advancements. The study further emphasises the importance of stakeholder collaboration in overcoming financial and regulatory constraints, providing insights into the perspectives of government bodies, industry leaders, and small-scale operators within the shipping industry. The insights presented in this study serve as valuable guidance for policymakers and maritime stakeholders, facilitating a resilient and sustainable shipping industry that balances business viability with environmental responsibility.