Maximizing Project Success through Strategic Communication Management in Remote Working Environments in the IT Industry in Sri Lankan Context.

Abstract

In Sri Lanka's IT sector, this study investigates how strategic communication management might be affected to maximize the success of projects in remote working environments. It focuses on critical areas of knowledge, determines problems with virtual communication, and suggests solutions. Intending to provide valuable suggestions for improved project success, the study addresses the fundamental issue of how strategic communication affects the results of project success. With the rise of remote work due to the COVID-19 pandemic, this study focuses on information clarity, accuracy, and timeliness as critical factors in achieving project success. However, during this shift, research on the specific difficulties of communication in Sri Lanka's remote workplaces, such as reduced information clarity and trustworthiness, delays in message delivery, and limited accessibility, remains remarkably lacking. This study examines how this communication aspects influence project success and offers insights for improvement in project success, emphasizing the unique challenges faced by the IT industry. A quantitative research methodology was conducted using a cross-sectional survey approach. This correlational study is undertaken with minimal researcher interference, using non-contrived settings to reflect real-world remote work environments. According to this study, IT professionals who are adapted to virtual settings in Sri Lanka have been identified as the target population. Out of this whole population, the sample selected using the purposive sampling technique consisted of 116 participants, including project managers, quality assurance engineers, business analysts, and software engineers selected from the Colombo District, Sri Lanka. Also, the study aims to collect data using a structured questionnaire to measure the impact on project success. The main findings from data analysis were conducted using SPSS software. The study used correlation and regression analysis to confirm that clear and accurate communication strategies are critical to achieving successful project outcomes, helping to align project goals with stakeholder expectations. The reliability of variables was validated by internal consistency analysis, with Cronbach’s alpha values exceeding 0.70 in research findings, including pilot test results. The study tested hypotheses linking strategic communication (clarity, accuracy, timeliness) to project success. The results indicate that accuracy and clarity play a critical role in enhancing project success, while timeliness does not have a statistically significant effect. Timeliness, although essential, compared to accuracy and clarity, has less influence on project success. It recommends that project managers should prioritize clear and accurate communication to reduce the challenges associated with remote work. These insights provide practical guidance for enhancing communication in Sri Lanka’s IT industry.